Neuroscience-backed participation. For any social program.
Check if your program is eligible.
Not because they don’t care. But because most programs wrongly assume availability automatically equals utilization. Until daily stressors widen the gap between intention and action.
Yet nothing exists to sustain their participation. So, “the billions of community investments aren’t associated with expected outcomes.”
(Wen et al., 2022)
WhatsApp-based solution. Proven for 10 years by Yale & Cambridge
Proven for a decade across 35,000 families.
1. See in escrow
We notify families of rewards (airtime for adults and school items for kids).
2. Do & Show Proof
Adults submit photo proof on Whatsapp to verify utilization
3. Keep Rewards
Adherent families keep their rewards. Non-adherent ones lose theirs.
A decade in rural Ghana confirmed what social neuroscience predicts: social and material rewards share striatal circuitry—so community recognition is biological.
BrainStay combines loss aversion with community visibility—turning behavior into identity, not just incentive. A parent whose participation secures rewards for their child earns both.
BrainStay made it easy for me to stick to my screenings. Everyone now knows I’m a good parent. That matters to me.
Awards & Stories That Inspire us
BrainStay has changed my family’s life.
Cocoa360’s BrainStay is securing a lasting future for families in supply chains like ours.
Global Brand Communication, CocaCola
Our founder, Dr Frimpong speaks about sustaining impact with Hillary Clinton